About Us / Tentang Kami

Rooted in Indonesian Soil
Since 2010

From a single farm partnership in North Maluku to a network of 500+ farmers across three islands — this is our story.

Dari satu kemitraan kebun di Maluku Utara hingga jaringan 500+ petani di tiga pulau — inilah kisah kami.

Farmers working in lush tropical fields in Indonesia — the community that forms the backbone of Pure Vanilla Indonesia / Petani bekerja di ladang tropis yang rimbun di Indonesia
Our partner farmers in North Maluku / Petani mitra kami di Maluku Utara

Our Story / Kisah Kami

A Story Born
in the Spice Islands

In 2010, founder Budi Santoso returned to his hometown in North Maluku after a decade working in international food commodities. What he found troubled him: exceptional vanilla being sold at rock-bottom prices to middlemen, while farmers struggled to make ends meet.

Pada 2010, pendiri Budi Santoso kembali ke kampung halamannya di Maluku Utara setelah satu dekade bekerja di komoditas pangan internasional. Yang ia temukan membuat hatinya tergerak: vanili luar biasa dijual dengan harga sangat murah ke tengkulak, sementara petani berjuang untuk bertahan hidup.

He made a simple promise: source directly, pay fairly, and ensure Indonesian vanilla reached global buyers with its true value intact. What started as three farm partnerships became the foundation of Pure Vanilla Indonesia.

Ia membuat janji sederhana: beli langsung dari petani, bayar dengan adil, dan pastikan vanili Indonesia mencapai pembeli global dengan nilai sebenarnya. Yang dimulai dari tiga kemitraan kebun menjadi fondasi Pure Vanilla Indonesia.

"Indonesian vanilla is among the finest in the world. Our job is simply to make sure the world knows it — and that the farmers who grow it share in that recognition."

— Budi Santoso, Founder & CEO, Pure Vanilla Indonesia
2010 Year Founded
Tahun Berdiri
500+ Partner Farmers
Petani Mitra
30+ Export Countries
Negara Tujuan
200+ Tonnes/Year
Ton/Tahun
85 Team Members
Anggota Tim
6 Certifications
Sertifikasi

Mission & Values / Misi & Nilai

What We Stand
For

Vision / Visi

To be the world's most trusted source of Indonesian vanilla, setting the global benchmark for quality, sustainability, and fair trade practices.

Menjadi sumber vanili Indonesia paling tepercaya di dunia, menetapkan tolok ukur global untuk kualitas, keberlanjutan, dan praktik perdagangan yang adil.

Mission / Misi

To connect Indonesia's smallholder vanilla farmers directly with global food manufacturers through transparent, certified, and traceable supply chains.

Menghubungkan petani vanili kecil Indonesia langsung dengan produsen makanan global melalui rantai pasokan yang transparan, bersertifikat, dan dapat dilacak.

Sustainability
Keberlanjutan

All our vanilla is shade-grown under tropical forest canopy, preserving biodiversity while producing exceptional quality beans.

Farmer First
Petani Utama

We pay 20–30% above market rate and provide training, equipment, and interest-free advance payments to our farm partners.

Traceability
Keterlacakan

Every shipment carries a full traceability report — from farm ID, harvest date, to processing batch number and lab test results.

Quality First
Kualitas Utama

Our internal quality lab tests every batch for vanillin content, moisture, microbial count, and pesticide residue before export.

Our Journey / Perjalanan Kami

Fifteen Years of
Growing Together

  1. Founded in North Maluku / Didirikan di Maluku Utara

    Budi Santoso establishes Pure Vanilla Indonesia with 3 farm partners in Ternate. First export shipment of 500 kg to a German flavouring company.

    Budi Santoso mendirikan Pure Vanilla Indonesia dengan 3 mitra kebun di Ternate. Pengiriman ekspor pertama 500 kg ke perusahaan flavoring Jerman.

  2. USDA Organic Certification / Sertifikasi USDA Organik

    Achieved USDA and EU Organic certification, opening doors to premium markets in the US and Europe. Expanded to 50 farm partners.

    Meraih sertifikasi USDA dan EU Organic, membuka pintu ke pasar premium di AS dan Eropa. Berkembang menjadi 50 mitra kebun.

  3. Processing Facility Opens / Fasilitas Pengolahan Dibuka

    Opened our ISO 22000-certified processing facility in Jakarta, enabling in-house production of extract, powder, and paste. 150 farm partners.

    Membuka fasilitas pengolahan bersertifikat ISO 22000 di Jakarta, memungkinkan produksi in-house ekstrak, bubuk, dan pasta. 150 mitra kebun.

  4. Fair Trade Certification & Papua Expansion

    Achieved Fair Trade International certification. Expanded operations into Papua, adding a third unique terroir to our vanilla portfolio.

    Meraih sertifikasi Fair Trade International. Memperluas operasi ke Papua, menambahkan terroir unik ketiga ke portofolio vanili kami.

  5. 500+ Farmers & 20 Export Countries

    Milestone: 500 partner farmers, exports to 20 countries, and launch of blockchain-based traceability system for all shipments.

    Tonggak sejarah: 500 petani mitra, ekspor ke 20 negara, dan peluncuran sistem keterlacakan berbasis blockchain untuk semua pengiriman.

  6. Today / Hari Ini

    500+ farmer partners, 200+ tonnes/year, 30+ export destinations, 85 team members — and still growing. Best harvest on record from North Maluku.

    500+ mitra petani, 200+ ton/tahun, 30+ tujuan ekspor, 85 anggota tim — dan terus berkembang. Panen terbaik yang pernah tercatat dari Maluku Utara.

Our Team / Tim Kami

The People Behind
Every Shipment

Budi Santoso — Founder and CEO of Pure Vanilla Indonesia

Budi Santoso

Founder & CEO

15+ years in spice commodities. Former AEKI executive. Maluku native.

Sari Wulandari — Export Director of Pure Vanilla Indonesia

Sari Wulandari

Export Director

Specialises in US, EU and Japanese market regulations and buyer relations.

Ahmad Darmawan — Head of Quality and Certifications

Ahmad Darmawan

Head of Quality & Certifications

Food scientist, ISO auditor. Oversees lab testing and certification compliance.

Maya Pertiwi — Head of Farmer Relations

Maya Pertiwi

Head of Farmer Relations

Agricultural extension specialist. Manages all 500+ farm partnerships across three islands.

Aerial view of vanilla farm in Indonesia / Pemandangan udara kebun vanili di Indonesia
Farmers working in lush tropical plantation fields / Petani bekerja di ladang perkebunan tropis
Tropical forest and farmland landscape in Sulawesi Indonesia / Lanskap hutan tropis dan lahan pertanian di Sulawesi

Our Farm Partners / Mitra Petani Kami

500 Families.
One Mission.

Every vanilla bean we export has been hand-pollinated, hand-harvested, and hand-sorted by our farmer partners. These are not plantation workers — they are independent smallholders who own their land and their future.

Setiap biji vanili yang kami ekspor telah diserbuki, dipanen, dan disortir dengan tangan oleh mitra petani kami. Ini bukan pekerja perkebunan — mereka adalah petani kecil mandiri yang memiliki tanah dan masa depan mereka sendiri.

Premium Pricing

We pay 20–30% above the local market price for Grade A beans, guaranteed by annual contracts.

Training & Equipment

Free training in organic farming, pollination techniques, and post-harvest curing methods provided annually.

Advance Payments

Interest-free advance payments of up to 50% of contract value to support farming operations during growing season.

Explore Our Origins

Ready to Partner? / Siap Bermitra?

Let's Build a
Long-term Partnership

Whether you're a food manufacturer, flavouring house, or specialty retailer — we have the right vanilla for your needs.

Baik Anda produsen makanan, perusahaan flavoring, atau pengecer spesialis — kami memiliki vanili yang tepat untuk kebutuhan Anda.

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